A Piece of Us All Died, Too

By now, many of you probably know that each team in the Canadian Hockey League – consisting of the Western Hockey League, Ontario Hockey League and Quebec Major Junior Hockey League, from west to east – got a makeover this summer, courtesy of our friends at Reebok. The makeovers essentially mirror those Reebok made in the NHL for last season, whereby Reebok introduced its ‘sleeker, more stylish’ Reebok Edge template, which, in a nutshell, makes the “sweaters” more form fitting and includes a rounded bottom hemline, rather than the traditional straight cut.

And, like Extreme Home Makeovers does to my mother once a week, most of these changes make me cry.

These changes were received in the NHL last season with mixed emotions. While some preferred the lighter weight material, many players complained of perspiration getting into the gloves due to the jersey’s water resistant make-up. Many were offended by the jersey’s tight fit, as compared to the jerseys worn the prior year (which, in my opinion, had ballooned in size a bit anyway); they apparently request a larger jersey, doing away with much of the tighter fit now. And, still others disliked the rounded hemline, and the Rangers went so far as to remove it from each player’s jersey.

The worst part about the new template – and the worst part of Reebok’s rather new involvement in our fine sport, if I may say so – is its non-traditional vertical striping pattern, which ditches more contemporary horizontal striping along the bottom hemline and arms (see Blue Jackets and Predators, for example). 

While a minority of teams stuck with traditional designs (the Blackhawks, Red Wings, Rangers, Canadiens, Bruins and Devils included) a large handful of teams, including the Flyers, Oilers, Flames, Sabres, Thrashers and Avalanche among others, added their own splash of color to the template, but did little to wiggle from Reebok’s cookie cutter approach.

A few of those teams – the Flyers, Oilers, Sabres – have relegated the colored jerseys to third status and are now using a retro-inspired jersey, complete with horizontal striping, as their primary uniforms. Others have gone with more traditional-looking, non-retro thirds, too.

Why? Because these Reebok templates are fowl. They leave little room for originality, and the horizontal stripes are as ugly as an Eric Daze/Mike Ricci love child. Reebok assumes that every hockey team’s jersey should look like the University of Miami football team’s and that simpler is not better.

And, now they’ve got the CHL…

The newsies can be found here

Among the more important travesties:the Ottawa 67’s barber pole jersey is no more; the Brandon Wheat Kings have been harvested; and the Barrie Colts look ridiculous.

The Soo Greyhounds, London Knights, Peterborough Petes and Regina Pat, among others, turned out well.  The Edmonton Oil Kings’ threads will drape me torso soon.

Verdict: I suppose not so bad.  It could have been worse.  The CHL seemed to learn from the NHL’s mistake, and most teams stuck with fairly traditional designs, which turned out much better than the senior circuit’s.

This entry was posted in Random Thoughts. Bookmark the permalink.

5 Responses to A Piece of Us All Died, Too

  1. AC says:

    This is the trend is sports…increasingly ugly and non-traditional jerseys. It started in college football with the incredibly stupid and ugly “bra-strap” design that Miami adopted and now even Michigan has it on their away jerseys. Everything has to be “edgy and now”, but they all look stupid. Don’t worry, in 10 years, we’ll go back to classic, traditional and classy.

  2. John says:

    Those Wheat Kings jerseys look like a bad joke. They are hideous.

  3. Lou says:

    The teams have such great logos and the formula jersey styles down play some of that.

    Thank God the NHL has gone the neon route a la the Seahawks or Dolphins. The only neon like color that should be allowed is pink in Support of the Cure for Breast Cancer. That is it. No neon in contact sports!!!!!

  4. blackhawkbob says:

    John, if it’s the linked Wheat Kings jersey to which you are referring, that is the old style Wheat Kings jersey, which is considered by many to be a classic. Using the wheat as jersey stripes? Brilliant!

  5. John says:

    Well then, I like the new ones far better. *ducks*

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s